Graphic Design – Creation and Production of Digital Images

Graphic design refers to the many disciplines which focus on the visual aspect of communication and presentation. A variety of methods are used collectively or separately to create visual presentations that enables ideas or messages to be given. Typography, visual arts and page layout are some fields that allow a graphic designer to do his job. Graphic design is used to denote both the process and the final result.Advertising, magazines, product packaging and web designing are all fields which rely on graphic designers for their visual images. Logos, artwork, organized text and other variations such as colors and shapes are all areas that come under graphic designing.The basics of graphic design are not new to us and have been part of us since the days of cave paintings. This has become a more advanced and highly technical form of art since the advent of the computer aided graphic designing came into being. What is achieved by graphic design is the arranging of ideas, information and language into an orderly design that communicates a certain expression. It attempts to convey or transfer knowledge while being highly attractive visually and extremely readable.Creation and production of digital images has enabled graphic designers to be quick in producing the work needed on a daily basis. The computer is the easiest way to explore multiple disciplines that are used in the creative process. The fact that there are limitless choices to aid graphic design does not mean that the end product will be good. The best designs often originate from the designer himself who uses all the choices available to him intelligently in order to get his message across.The use of computers in the mid 1980s and the advent of desktop publishing along with software applications brought out a whole new generation of artists who primarily based their designs on digital images. The effects that were added to a project could be seen instantly and changed accordingly. However, traditional methods like pencil drawings and markers are still used for sketching and developing ideas before going on to the computer. This is part and parcel of the creative process that enables graphic designers to use digital images in creating the final product from the initial sketches done.Typography, page layout and interface designing are all done by digital imaging which gives immense freedom to the designer within the parameters set by software. Even with these limits there is enough scope for creativity in these fields for graphic designers and this is what will ultimately define them as artists in this field. Today, computers and digital imaging have become indispensable to graphic designers.

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On-the-Budget Macro Setup Will Help You Shoot Great Fine Art Photography

I have been a huge fan of extreme macro photography for quite some time now. While experimenting with a lot of different equipment, and many different theories, I learned a lot about macro photography, and what it takes to assemble a high quality system, while on a budget. There several components to a macro setup to discuss, and I will focus on the lens, and the equipment needed to attach it to the camera body, and turn it into a macro lens, whether it was intentionally built to be a macro or not.I have seen a lot of beautiful Fine Arts Prints of Macro subjects shot with fairly inexpensive setups. First of all, please understand that currently most cameras are automatic, in their focus, metering etc. Of course, this was not the case 20 or 30 years ago, when a lot of macro technology was being developed. This being said, I want to make sure that you understand that this setup will be a manual setup. However, it will work well with either a film or a digital SLR camera.Modern cameras have been getting smaller, and more automated; however, for macro photography, smaller size, and automation are not necessarily an advantage. There are some really great macro lenses available for modern SLRs from all big vendors. However, their prices are commonly over $500. If you add the cost of artificial lighting, you are looking at paying around a grand. Our goal here is a quality yet low cost alternative, so let’s get to it.The first thing that a good macro setup needs is something which all modern film and digital SLRs lack. What could they all possibly lack? An adjustable distance between the lens, and the film plane, or a digital sensor. Macro is about getting very close to the subject and magnifying it to its original size, or preferably larger. Having the ability to extend the lens away from the camera allows the camera to achieve focus at a much shorter distance, than if the lens was fixed to the camera.So here’s what we need to get the lens broken away from the camera. Many people have heard of, or seen a bellows, which is nothing more than an accordion made out of some type of a synthetic material, painted black, with a lens mount on one end, and a camera mount on the other. The accordion is fixed on its horizontal plane, and the rail to which it is fixed allows it to extend and contract on that fixed plane. This device has the camera attached to it, and allows the end with the lens attached to be moved closer or further away from the camera’s film/digital plane. This makes for an excellent start. The Macro bellows such as this is commonly sold by specialty camera stores, and many stores online. A search on eBay will lend you one for under $100. Look for a bellows with a correct mount for your camera, and an M42 mount on the lens end. I know you are asking yourself right now, why not the correct mount for my lenses? You are more than likely shooting with an automatic film, or a digital SLR, and this will be a manual setup, and your lenses do not allow manual aperture setting. This means that you will not have any depth control, because your lenses will be at their widest opening. Depth of Field is essential in Macro photography. It is a must.At his point we have a bellows but we need a lens. I will discuss getting a good lens in detail in another article, but to summarize, any normal to telephoto lens with an M42 mount will complete this kit. A lens which was designed to be macro is best, but a plain normal 50-80mm lens will work. Just remember, the lens should have aperture control, and manual focus, which will help you precisely adjust your composition, and will let you control depth of field. Older lenses from manufacturers like Carl Zeiss, or Pentax are of excellent mechanical and optical quality, despite their age. Once again, eBay is a good place to pick one up. Do not expect to pay any more than appx. $150.So, for under $300 is it possible to have a better setup than a $500 macro lens. Yes, your results will be better with this setup, than with even the most expensive automatic macro lenses. Give this a try, and stay tuned for more articles on the subject of Macro Photography.

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5 Unique Ways To Find The Best Affiliate Marketing Program

If you’re an affiliate marketer, how do you spot the best affiliate marketing program? More and more businesses are trying to sell their products or services via affiliates. These business have to provide their affiliates with the appropriate tools, resources and rewards so that they will promote their products and not those of a competitor.1. What Will Work For Some, Might Not Work For You.What might be the best affiliate program for one affiliate marketer might not be the best one for you. Only you know the specific audience that you are targeting and only you know the relationship that you have with your prospective customers. Before marketing any product as an affiliate, take time to research the product and the people who are buying it to make certain that the product suits what your audience expect from you.2. What Is The Cookie Duration?A cookie is a small file that is saved on a prospect’s computer that remembers when they clicked on your affiliate link to view the product for sale. The cookie file will normally remain active for about 60 days which means that if the customer buys within that period, you will still receive the commission. Some affiliate marketing programs will keep cookies files active for life and others for less than 60 days.3. When Do You Get Paid?The average time that you will get paid your commissions by affiliate marketing companies will be within 30 days of a sale. Some pay immediately on a sale. Ensure that you check the minimum number of sales or revenue that you must achieve before you get paid your commission and that you are able of meet their requirements. Some affiliate marketing programs can hold onto your commissions for months before paying out.4. Product Range.Does the business have other products that will appeal to the prospective customer? Do they offer up-sells or down-sells in their sales funnel or is it just one product? If they do have other products, do they pay affiliate commission on the sale of those products to the customer you introduced or referred?5. Your Affiliate Support.Don’t forget that you and the business owner are working in partnership. They have created the product and organize the delivery and payment systems and you are marketing it for them. The business owner needs affiliates to sell its products so should offer you support. The best affiliate marketing program will provide items such as marketing materials, email swipes, display banners, sales incentives, instructional videos, reports, eBooks and an affiliate help desk.

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Photography – A World Not Known To Many

The Startup:What is there in taking a photograph? It’s just a click. This is what I heard from many people while I asked them to tell me what they thought about photography. I had a small discussion, a mere question and answer forum, with my colleagues about photography and its related interests. I was stuck by the variations in the answers I got from them.The series of questions I asked them were:1. What is photography?2. What is a photograph?3. Who is a photographer?4. What is a camera?5. What do you see in a photograph?6. What do you feel when you see a photograph?After getting different kinds of answers from them, I wanted to write something about photography from a professional’s point of view. First I will give you a gist of the conversations I had with my colleagues.The Conversation:”Photography is a reality so subtle that it becomes more real than reality.”- Alfred StieglitzIt started just like this.I went to Hema, a colleague who is interested in learning photography, and asked the first question, “What is photography from your point of view?”. She, without hesitating, said “It’s an expression”. After a pause I asked her what a photograph is and told her to think from the mind and not from the heart. I still don’t understand why I said like that. Then, she suddenly stared at me and said, “It’s just an art or an image of your thought”. Thinking of what could have been a perfect answer from her, I just rushed through the other questions and came to the final one. I asked her “What do you feel while seeing a snapped moment in a picture?”. With a cute little smile peeping out of her lips, she said, “The same expression”. It surprised me since it was the same answer as the first one and it sounded like looping. But I was stunned by the answer for the question, “Who is a photographer?” The answer she said was that “Photographers see something beautiful in every small thing.”This Q&A went on with some of my colleagues and everyone had different points of thoughts. But the answers given by Kannan, who had a scientific bent of mind, filled my eyes with tears of pride. For the question “What is a camera?”, the answer was, “If photographers are physics, then camera is gravity”. After listening to the reply I was quite puzzled, since I am weak in Science. I asked, “Why?”. Scientist (Kannan, I call him like this), with a smile said, “There is no physics without gravity, like that, there is no photography without camera”. The way he compared science and photography was simply astonishing.The Pro’s Thought:”A great photograph is a full expression of what one feels about what is being photographed in the deepest sense and is thereby a true expression of what one feels about life in its entirety.”- Ansel AdamsFor me, photography is a he(art), which shows the naked world in an unusual way. I didn’t start seeing things in a different light after learning photography. Rather, explorations gave me an insight to this beautiful world.My photography career didn’t just start as a whim. It started after seeing a single historical photo, which made me realize what photography is and who photographers are. It’s a photo taken during the Vietnam War, in which a small girl runs nude to escape the explosions. That photo made me cry and think. It didn’t just show the incident, but also narrated the pain, suffering and lot more.Each and every photo has its own emotions. Some may be silent, some happy, some sad and it goes on. It depends on its own creator’s sight.If you ask me the same array of questions I asked my colleagues, I would probably say1. What is Photography?It’s not just a word or a technique. It’s a sentence of natural beauty, a creation of incredible sights and a life of extraordinary scenes.2. What is a Photograph?It’s a view of incredibility, which not everyone can see. It’s an unbelievable world.3. Who is a photographer?In a single word, creationist. God of photographs.4. What is a camera?I would compare a camera with the third eye of Lord Shiva (God portrayed in the Hindu mythology), which is used to see scenes beyond the ordinary. The camera is every photographer’s inner eye.5. What do you see in a photograph?Its beauty and emotions. As a pro, I see its specifications too.6. What do you feel when seeing a photograph?While seeing a photograph, I virtually go to the scene where it was captured, and try to understand the photographer’s feelings and emotions when he/she shot that picture.The Climax:”Taking pictures is savoring life intensely, every hundredth of a second.”- Marc RiboudPhotography is not just a profession! It’s an act of your heart. Kushel, my colleague surprisingly said, “Photography is worth knowing (learning)”. All photographs have life in it. Learn to see them with motion and action, with love and care, with fondness and feelings. I see them like how they are depicted in the Harry Potter movies. Those photographs have the live action of the pictured situation, and portray emotions like sadness, anger, happiness, love and more.My colleague, Sai said, “The camera is a Time Machine”. Is it so? Yes, I think it is. A camera can stop time and can lend a hand to hold the moment. It captures every single pixel of your precious moment and saves it. Poets write with a pen, but photographers write through a camera.Ansel Adams once said, “Sometimes I arrive just when God’s ready to have someone click the shutter.” Photographers not just document the world, but also create their own world.We, photographers are the professional observers of this hard-to-believe world. We create a world and live in that beautiful world. We can show anything through a photograph – a write-up, a painting and even a life.

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Why Do People Fail In Affiliate Marketing

As the Internet Marketing Industry grows, more and more people are also getting into Affiliate Marketing, who wouldn’t if you’ve heard about the financial changes that it is bringing to other people. It is one of the most effective way in starting a business online, some start part time later-on becoming full time replacing their 9-5 job with just half of the time spent and earning at least twice what they earn on their typical job.The concept is fairly simple, one can start out by selling other people’s product and in return get commission ranging from 5% up to even 75% of the product sales price. Affiliate Marketers responsibility is to basically drive traffic (potential buyer) to a merchant or product owner’s website through his/her own advertising and promotional campaign and with the aid of special programs, this is tracked via a special code or ID associated with the Affiliate Marketer and the rest taken cared of by the system who monitors these activities and transactions online.But why is it that many Affiliate Marketer still fail? Although simple it may seem there are a lot of factors involved that contributes to this failure and many new Affiliate Marketers fail to realize that one cannot just simply jump in and select a product or buy into the hype of a particular product without considering the real quality that the product is offering and the people who might be willing to buy it.It is very important to start right and know the big picture about getting into this type of business model and there should be a stage or preparation for the Affiliate Marketer wherein he/she must take the necessary time to learn and know the fundamentals of Internet Marketing before even considering to choose a product to market.Research is the main key in Affiliate Marketing, an effective Affiliate Marketer should know how to properly research his/her target market to determine the need, research for the most appropriate product possible to satisfy the need, determine the most effective marketing approach to reach out to the target market or group of people to let them know that you are providing the solution.Researching Target Market or NicheThis very daunting task, many Affiliate Marketers fail to start by knowing their potential customers first, if there are any, they just push their products into the Market and just hope that people will buy it. Although this can be done as well depending on the product the Affiliate Marketer is promoting, it is a lot more realistic to close a deal faster if you already know that you have a ready buying crowd looking for a particular product. There are a lot of ways to research for a Target Market or Niche, you can visit forums and see what people are talking about, you can research product trends using magazine, news paper, tv, internet or even what people discuss when you walk around, you are bound to stumble into a particular question or requirement that can give you an idea of a possible need.Researching Products To Satisfy The NeedThis is were new and even savvy Internet Marketersometimes fail, there are a lot of good products out there that you can sell online and there are products also that are bad. One big problem that is faced in Affiliate Marketing right now is the over hyped presentation of products, more and more product owners and even Affiliate Marketers are becoming very good in creating outstanding sales copies that lures everyone in buying the product only to find out that it is all hype and no quality. Sometimes it is a lot better to buy the product first and test it out before an Affiliate Marketer attempts to promote it, this might be possible for some products but might be very expensive for some as well. The other alternative is to put in time and extra effort in reading reviews, testimonials, getting into forums and looking for any information relating to the product. You will not get 100% good info but you will definitely have enough to balance the positive and the negative.Reaching out to the Target Market (Marketing Approach)Many Affiliate Marketers employ paid advertising to promote the products they are endorsing but there are some who just get into this type of marketing approach without knowing the pit falls and there are lots of techniques here that needs to be learned first because if don’t know the ins and outs of online paid advertising this will bury any Affiliate Marketer in credit card debts. This is where a lot of money is lost, again before this is employed better have a real study on it first.Another way is the free advising approach, but a lot of internet marketer are too lazy to do this and is always looking for shortcuts. If a person is new in Affiliate Marketing, this is the most recommended path to start out with in doing the activity, although it does eat up a lot of time on the part of the Internet Marketer it is a safer and wiser approach financially. This requires a lot of patience and perseverance but will be a good learning foundation in creating good sales copy, delivering quality content and building your reputation as a good source of relevant and valuable information. Some Affiliate Marketer still fail on this because they don’t follow certain rules which also affects other Internet Marketers. Again there are no real shortcuts, this is business and it has to be done right if you want to succeed.There are other approaches such as building a website and creating your own presentation about your offer. Again some are too scared of learning new things and fails to realize that technology is evolving everyday. Not like before that you have to go through a lot of codes and must know at least HTML programming in order for you to create a website, now a days there are programs that basically creates the website for you as easy as typing a word document without even knowing HTML. As an Affiliate Marketer grows in this business so should his knowledge about the different tools that are required, and must be open to continuous learning to coupe with the changes in the Internet.Certainly, there are still a lot of things to learn and so an affiliate marketer must continue to educate himself so he can improve his marketing strategies. Many fail because they don’t grow in the business and they are merely concerned about earning big quickly. If you want long-term and highly satisfactory results, take time to learn the ins and outs of the business. Continue to improve your knowledge especially with the basics in affiliate marketing ranging from advertising to programming, web page development, and search engine optimization techniques. Likewise, study the needs and wants of your prospective customer and the different competition.Persevere, keep on trying and keep on learning.

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