If you’re an affiliate marketer, how do you spot the best affiliate marketing program? More and more businesses are trying to sell their products or services via affiliates. These business have to provide their affiliates with the appropriate tools, resources and rewards so that they will promote their products and not those of a competitor.1. What Will Work For Some, Might Not Work For You.What might be the best affiliate program for one affiliate marketer might not be the best one for you. Only you know the specific audience that you are targeting and only you know the relationship that you have with your prospective customers. Before marketing any product as an affiliate, take time to research the product and the people who are buying it to make certain that the product suits what your audience expect from you.2. What Is The Cookie Duration?A cookie is a small file that is saved on a prospect’s computer that remembers when they clicked on your affiliate link to view the product for sale. The cookie file will normally remain active for about 60 days which means that if the customer buys within that period, you will still receive the commission. Some affiliate marketing programs will keep cookies files active for life and others for less than 60 days.3. When Do You Get Paid?The average time that you will get paid your commissions by affiliate marketing companies will be within 30 days of a sale. Some pay immediately on a sale. Ensure that you check the minimum number of sales or revenue that you must achieve before you get paid your commission and that you are able of meet their requirements. Some affiliate marketing programs can hold onto your commissions for months before paying out.4. Product Range.Does the business have other products that will appeal to the prospective customer? Do they offer up-sells or down-sells in their sales funnel or is it just one product? If they do have other products, do they pay affiliate commission on the sale of those products to the customer you introduced or referred?5. Your Affiliate Support.Don’t forget that you and the business owner are working in partnership. They have created the product and organize the delivery and payment systems and you are marketing it for them. The business owner needs affiliates to sell its products so should offer you support. The best affiliate marketing program will provide items such as marketing materials, email swipes, display banners, sales incentives, instructional videos, reports, eBooks and an affiliate help desk.